Custom Rack Cards Printing

Rack cards are a versatile and effective marketing tool often found in places with high foot traffic, such as hotels, restaurants, retail showrooms, and trade shows. Their design allows them to fit into special display cases with racks or be stacked independently on shelves or counters. Rack cards are prevalent in the tourism industry, where they can easily catch the attention of tourists and visitors looking for information and recommendations.

Things to Keep in Mind

Here are a few things to remember while designing your rack card’s layout.

  1. When designing a rack card, the top half of the front is considered premium space, essential for capturing a viewer’s attention. Try to use vibrant imagery, logos, and key messaging at the top of the rack card.
  2. Detailed information should be used on the back of the rack card, including contact information.
  3. If you also plan to make your rack cards a self-mailer for a direct mail campaign, you’ll need to leave space on the back for the indicia and addressing. Remember that the postage will be higher than for a standard direct mail piece if you use the standard 4” x 9” size.

Ready to Get Started?

To discover all you need to know about custom catalog printing, call us at 770-623-5160 or contact us using the form to learn more about our printing services.